Place branding on the go
June 28th, 2011 § Leave a Comment
How exactly does place branding work, when your visitors don’t even set foot in the ‘place’? This valid question is one that hasn’t occurred to me outside of the idea of traditional advertising—ok, maybe guerilla marketing, but for place branding? I didn’t think it would work. Take a look at the extremely innovative way Singapore will show the world what it has to offer—from the culinary to the fashionable.
This travelling freight car will allow one of the most visceral elements of place branding to happen in cultural meccas around the world—the experience. The freight car allows Singapore to show off its unique style, while giving visitors a taste of the best their city has to offer. What a great idea. Want to take a visit? Here is the schedule:
- Paris, June 30 – July 2
- Moscow, July 15 – 17
- New York, September 16 – 18
- Hong Kong, November 10 – 12
- Shanghai, December 1 – 3
- Delhi, January 13 – 15, 2012
- Dubai, February 18 – 20
- Sydney, March 30 – April 1
As place branding and tourism become a more viable way for places to combat recession spending and pad the bottom line, I look forward to more unique ways that our colleagues will showcase their places. I wonder what will be next, don’t you?
