Comments for Place Branding | From location to destination http://jakebrus.com Jake Brus' thoughts on place branding, branding and life in general Thu, 20 Oct 2011 15:10:49 +0000 hourly 1 http://wordpress.com/ Comment on Print+Electronic=QR Code by Taryn Morgan http://jakebrus.com/2011/10/19/printelectronicqr-code/#comment-74 Thu, 20 Oct 2011 15:10:49 +0000 http://jakebrus.com/?p=438#comment-74 I think that QR codes are a great addition to advertising campaigns or company publications. It is an easy way for the customer to be directed toward a specific item the group is trying to promote without having to log online and search for it themselves. Although, you have to make sure your audience is one with access to a smartphone!

]]> Comment on Place Branding 101: Customer Service by Song, Song of the South | Sarah J. Roth http://jakebrus.com/2010/10/22/place-branding-101-customer-service/#comment-72 Fri, 19 Aug 2011 20:43:09 +0000 http://jakebrus.com/?p=191#comment-72 [...] me back two days later with a hearty list of must experiences. As my friend Jake says in his post about a city’s customer service, it’s imperative that CVB’s are accessible. Another A+ for [...]

]]> Comment on Marketing lessons from the tradeshow floor by Taryn Morgan http://jakebrus.com/2011/05/18/marketing-lessons-from-the-tradeshow-floor/#comment-60 Thu, 19 May 2011 18:40:27 +0000 http://jakebrus.com/?p=362#comment-60 I love the idea of having them swipe a card at your booth for a prize!! I might steal it :) Good post.

]]> Comment on Brand Audience: Bored or floored? by Marketing lessons from the tradeshow floor « Place Branding | From location to destination http://jakebrus.com/2010/06/20/brand-audience-bored-or-floored/#comment-59 Thu, 19 May 2011 02:11:42 +0000 http://jakebrus.com/?p=48#comment-59 [...] to life via engaging visuals and copy will take you a long way (refer to several of my old posts Brand Audience: Bored or Floored, for example). However, catchy will get you nowhere if your material is not read. As marketers, it [...]

]]> Comment on New, New Orleans by jakebrus http://jakebrus.com/2010/08/27/new-new-orleans/#comment-53 Wed, 09 Feb 2011 16:51:54 +0000 http://jakebrus.com/?p=127#comment-53 Jessica,
I was able to find my research. Shoot me an email and I will reply with the pages attached if you are still interested.

Jake

]]> Comment on New, New Orleans by jakebrus http://jakebrus.com/2010/08/27/new-new-orleans/#comment-46 Tue, 25 Jan 2011 22:52:35 +0000 http://jakebrus.com/?p=127#comment-46 Hey Jessica,
Awesome to hear that you are interested in this too–a very fascinating story. I have moved since I wrote that post, and actually have all my stuff in storage. I will see if I can’t sort through and get you some of what I used. In the meantime, good luck and keep me posted on your progress.

Jake

]]> Comment on New, New Orleans by Jessica Elias http://jakebrus.com/2010/08/27/new-new-orleans/#comment-45 Tue, 25 Jan 2011 18:52:17 +0000 http://jakebrus.com/?p=127#comment-45 Jake,
I’d love to get article references from you regarding New Orleans destination branding. I’m an MBA student in NOLA doing research on this exact topic.
Thanks!

]]> Comment on 2010 in review by Matthew Hurst http://jakebrus.com/2011/01/05/2010-in-review/#comment-44 Thu, 13 Jan 2011 06:46:25 +0000 http://jakebrus.com/?p=262#comment-44 Interesting analysis of your blog’s stats, and good luck in 2011

]]> Comment on Drake’s new campaign is not putting lipstick on a bulldog by 2010 in review « Place Branding | From location to destination http://jakebrus.com/2010/09/03/drake-not-just-a-bulldog-with-lipstick/#comment-43 Wed, 05 Jan 2011 14:32:45 +0000 http://jakebrus.com/?p=134#comment-43 [...] Drake’s new campaign is not putting lipstick on a bulldog September 2010 2 comments [...]

]]> Comment on Brand Audience: Bored or floored? by 2010 in review « Place Branding | From location to destination http://jakebrus.com/2010/06/20/brand-audience-bored-or-floored/#comment-42 Wed, 05 Jan 2011 14:32:42 +0000 http://jakebrus.com/?p=48#comment-42 [...] Brand Audience: Bored or floored? June 2010 5 [...]

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